Lansdowne Road Stadium Name Change?
Dervla | September 7, 2007A common money maker for sporting clubs these days is to sell the naming rights of their home ground – the JJB, Reebok Stadium, Walkers Stadium. It seems the Lansdowne Road Stadium Development Company (IRFU and the FAI) are going down this route. The chairman, Philip Browne, announced at a media briefing yesterday:
At the briefing Browne also announced the appointment of the US specialist company Wasserman Media Group (WMG) who have been appointed to evaluate and ultimately market the naming rights for the new stadium. WMG were responsible for the deal between Arsenal FC and Emirates Airlines which combined stadium naming rights with a shirt deal.
Personally I think its disappointing but I suppose I should stop being sentimental and move with the times.
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